Can a company survive without growing?
Power 7 Group was operating solely on organic growth. After about 5 years, they reached a stagnant phase. The company was profitable, but nothing was ‘happening.’ Founder and CEO Abe Farkas felt they had hit the ceiling on growth — they had a stable client base, and that was that.
He considered all the standard channels — new website, new hires, new brochureware — but none of them seemed promising. After all, hadn’t they already maxed out on their potential with their current audience? LinkedIn was not on the table. In fact, it was nowhere near the table until a persuasive encounter convinced Farkas to give it a try. He signed on with us.
Building trust and authority as a LinkedIn newcomer
In order to position Power 7 Group properly online, we’d have to understand every detail of the brand. We got to work with deep brand discovery, and immediately discovered a challenge: Power 7 Group had a hazy identity. There was a lack of focus, clarity, and direction. Fine-tuning their identity was going to be Step One.
Step Two was to craft a custom content strategy that would increase name recognition and trust. We wanted conversation-sparking posts that would generate high levels of engagement and likeability. To achieve this, we:
Power 7 Group was soon experiencing unprecedented growth. In a matter of months, they had increased their audience by many times and were negotiating several new collaboration and partnership opportunities. It wasn’t long before they had added 3 new sales channels, and had to bring on more hires to accommodate their tremendous growth spurt!
Content strategy + disciplined consistency
We started by creating a custom content and networking strategy designed to:
Next, we brought the strategy to life with disciplined consistency, posting and engaging daily. With minimal time commitment, The Mint Capital experienced a surge in their growth over an 18-month period. (Their competitors are feeling it — and grudgingly acknowledging it — too.)
More trust, more quality leads, more growth — and 3 new sales channels in just 6 months (compared to the pre-LinkedIn average of 1 per year).
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