Can a company survive without growing?
Power 7 Group was operating solely on organic growth. After about 5 years, they reached a stagnant phase. The company was profitable, but nothing was ‘happening.’ Founder and CEO Abe Farkas felt they had hit the ceiling on growth — they had a stable client base, and that was that.
He considered all the standard channels — new website, new hires, new brochureware — but none of them seemed promising. After all, hadn’t they already maxed out on their potential with their current audience? LinkedIn was not on the table. In fact, it was nowhere near the table until a persuasive encounter convinced Farkas to give it a try. He signed on with us.
Building trust and authority as a LinkedIn newcomer
In order to position Power 7 Group properly online, we’d have to understand every detail of the brand. We got to work with deep brand discovery, and immediately discovered a challenge: Power 7 Group had a hazy identity. There was a lack of focus, clarity, and direction. Fine-tuning their identity was going to be Step One.
We:
Step Two was to craft a custom content strategy that would increase name recognition and trust. We wanted conversation-sparking posts that would generate high levels of engagement and likeability. To achieve this, we:
Power 7 Group was soon experiencing unprecedented growth. In a matter of months, they had increased their audience by many times and were negotiating several new collaboration and partnership opportunities. It wasn’t long before they had added 3 new sales channels, and had to bring on more hires to accommodate their tremendous growth spurt!
Content strategy + disciplined consistency
We started by creating a custom content and networking strategy designed to:
Next, we brought the strategy to life with disciplined consistency, posting and engaging daily. With minimal time commitment, The Mint Capital experienced a surge in their growth over an 18-month period. (Their competitors are feeling it — and grudgingly acknowledging it — too.)
More trust, more quality leads, more growth — and 3 new sales channels in just 6 months (compared to the pre-LinkedIn average of 1 per year).
Get in front of key players, decision makers, and senior influencers in your industry.
More than just a founding visionary, Joel plays an active role in running Fluex. His natural knack for leadership combined with his business and marketing know-how make him uniquely suited to his post. He empowers both his staff and clients to become great leaders in their own right. His greatest professional joy? Helping business owners overcome their challenges and become independently successful — he’s proudest when they no longer need him!
Playing music, building communities, and donating kidneys. 🙂
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Rachel G. is the mastermind behind all things marketing and growth at Fluex. She constantly seeks out new sales and partnership opportunities while refining and tweaking existing channels. Rachel ensures everything Fluex puts into the world is deeply aligned with the company’s mission and values. Her proudest professional accomplishments are (1) raising over £1,000,000 for charity in her previous role as a grant writer, (2) building her own business from $0 to 6 figures in 18 months using LinkedIn, and (3) being entrusted with the emails of a Forbes-listed corporation with 600,000+ subscribers.
Watching a good history documentary while snacking on Darrell Lea pomegranate-flavored licorice. 😋
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Sury oversees Fluex’s operations to a tee, from the smallest detail to the largest. With her unique blend of people skills, technical capability, and self-motivation, Sury is the quiet but tireless force tending to the millions of moving pieces and behind-the-scenes aspects of Fluex’s famously efficient operations. It’s her relentless dedication that enables Fluex’s robust roster of employees and contractors to focus single-mindedly on doing their best work and delivering the best possible experience and results to clients.
Reading weekly publications, and listening to Beethoven’s 5th. 🎵
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The multi-talented Rachel F. plays a double role at Fluex: She both leads their business development efforts and manages back-end setup of clients’ LinkedIn accounts – spearheading the research stage, creating unique brand voice guidelines, overseeing profile development, and crafting a personalized LinkedIn strategy for each client. Her secret superpowers include translating industry jargon into understandable human terms and capturing a client’s authentic personality in words. Rachel is also a certified copywriter and Codex Persona brand voice specialist with a decade of experience in the business development industry.
Reading. And writing poetry. And reading some more. 📚
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A former social media skeptic, Shlomo converted after experiencing tremendous success on LinkedIn with Fluex – before it even had a name! – and soon joined the company as a partner. Shlomo is the big-picture thinker at Fluex, using his extensive business experience and contagious enthusiasm to drive sustainable growth. His passion and vision continue to shape Fluex into an agile, fast-growing, and highly-regarded company that is pioneering a new approach to personal branding for executives.
Traveling, trying new things, or engaged in spirited debate with anyone about anything. 🙂
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