You saw the headline of this article and I know what you were hoping the answer would be. A week, maybe a month? I wish I could oblige, but LinkedIn is the long game.
Sure, you’ll see some results right away: more engagement, profile views, and name recognition – but the really good conversations?
It depends on these three factors:
Do you have a lot of competitors?
Do you have little name recognition?
Do you need to build a high level of trust?
Are you selling a high-ticket service (like custom software development)?
Are you selling something businesses only need every few years (like branding)?
Are prospects reluctant to switch, even if they are unhappy with their current provider (like accounting)?
The more prepared you are to put yourself out there and be relatable and human, the faster you’ll see results.
Have you consistently posted and engaged?
Has this activity been recent?
How many active* followers do you have?
*We’ve had clients join us with over 25,000 followers, and we assumed it would give them a head start. Turns out, if the majority of those followers are not the right people or haven’t logged onto LinkedIn for the past year, they won’t be of much use (and might actually hinder the account’s performance).
The more engaged and well-connected you are already, the faster you’ll see results.