How to create valuable,
scroll-stopping LinkedIn posts
scroll-stopping LinkedIn posts
…even if you’re not a writer (like me)
I have many talents, but writing isn’t one of them. The craft doesn’t interest or excite me.
Unlike Facebook or Instagram, LinkedIn is a text-dominated platform. Even if you have amazing graphics or videos, you need it to go along with text for the algorithm to pick it up. groups for different topics!
This is how I've been creating content for years:
TIP: create a WhatsApp group with your partner or friend; then remove them from the group. You now have a place to record any thoughts as they come up. You can even have separate groups for different topics!
- Record a voice note with your thoughts on the topic you want to talk about
- Use a free software tool to transcribe your voice note (I love Otter.ai)
- Edit for clarity and impact: remove any extra words, tighten your points, add statistics/sources
- Optional: run the post through Grammarly.com to check your grammar
- Optimize the post for LinkedIn:
– Add a scroll-stopping opening line
– Format with spaces/emojis/bullet points
– Add a question at the end to increase engagement
– Add 3 popular, relevant hashtags
- Post it!
BONUS TIP:
Keep a list of post topics/ideas as you think of them. When you want to create a post, just pick one, record your thoughts, and follow this process. looking forward to seeing your content!
