How to get started on LinkedIn
A step-by-step guide
You know you need to ‘do’ LinkedIn.
Everyone’s talking about it – and your competitors are crushing it.
But the platform is so overwhelming, and it’s so easy to spend hours on there – with nothing to show for it.
Here’s how to get started:
- Build a basic LinkedIn strategy: this simply means identifying which people you need to get noticed by.Download and complete this document.
- Create a strong LinkedIn profile: the purpose of everything you do on LinkedIn is to get people to view your profile. Make sure yours is clear, friendly, compelling, and convincing. Pay special attention to your headline, as this is what people see when you post.
- Grow your network: every day, plug your search terms into LinkedIn and send custom connection requests to qualified people in the results. Pssst! There’s a complete guide (with examples) on how to send custom connection requests here.
- Post: you’ve got a strong profile. You know who it needs to get seen by. Lead your target audience to it by consistently posting engaging, varied, valuable, relationship-building content.
- Engage + nurture: LinkedIn is a two-way street. You’re here to get conversations started, so reply to all comments on your posts, and engage insightfully with several posts from people in your target market and popular content creators.
Let’s go!
If it sounds like a lot to keep track of, download this free daily checklist to maintain your consistency and keep your time on the platform focused and productive.