It’s funny to hear reactions from people when they hear what we do at Fluex Media.
The ones from people who haven’t logged on to LinkedIn for 5 years or more are the best.
“Yeah, my nephew put up a profile for me at one point. I think it’s still there.”
“It’s like, for recruiters, right?”
“We posted some articles here and there. A long time ago. Don’t think anything came of it.”
“Oh, you saw my profile? I didn’t even know it was still there!”
“I think some of our employees are on. We copy/paste our Instagram posts onto LinkedIn sometimes.”
NEWSFLASH: LinkedIn is not about online resumes anymore.
Today it’s morphed into a networking event that never closes its doors. It’s all about branding, building relationships, and starting conversations. The people and companies who are active on LinkedIn specific goals – and yes, they can all be achieved on LinkedIn with strategy and consistency.
Common goals include:
- Partnership Opportunities with smaller companies in the same industry, or business in related industries (such as real estate firms partnering with a mortgage company). You can also develop new referral channels on LinkedIn.
- Supporting the Sales Process and Sales Team by building name recognition and the know, like, and trust factors.
- Recruit Agents, Salespeople, or Investors by showcasing your culture and opportunities, to attract the perfect fit candidates.
- Reach a broader audience beyond the local market, opening new opportunities.
- Media mentions and Podcast guest invites to build authority and reach a whole new audience.
- Better in google searches, because your LinkedIn profile is the first result after your website – and it brings across your mindset, thoughts, day-to-day experiences, and personality in a way that your website can’t.
- Industry leadership, because people start associating you with your industry, and are keeping up with your growth and accomplishments.
- Trade show successes, where prospects who have gotten to know you online are excited to meet you in person. Every conversation is a warm one.
