The secret is answering ‘yes’ to these four Ps:
Is my product a good fit for the company I’m pitching?
Are they likely to need and benefit from my offer?
Am I messaging the right person?
Is this person responsible for the results my product/service delivers?
– The opening sentence
– The statistics
– The benefits
– The social proof
– Open to hearing more?
– Sounds interesting?
– What are your thoughts?
– Am I on the right track?
Run your pitches through this checklist before you hit ‘send.’ It’s not rocket science – just standard prospecting, relationship-building, and sales skills.